Kendall College of Art & Design | Spring Semester 2021 | Junior
Our 2021 Service Design Class (pictured below,) was prompted to visualize a rebrand on Grand Rapids Food Co-op. This meant we had to fully understand what the food co-op felt, looked, and functioned - as it was already and to expand on their initial vision. The service design methodologies learned guided our team to produce: stakeholder mapping, graphic assets, a rebranded floor plan of their storefront, store space and material planning, web and social media layout and setup, persona mapping, customer journey mapping and canvassing, service blueprints, thorough survey results, benchmarking for other Co-op layouts,websites, and branding; limited food access maps, and a toolkit to sustain and grow their co-op to the community.
We presented this array of assets, tools, and findings to the staff, owners, and other KCAD professors over a Zoom meeting due to the quarantine, receiving great feedback and implementation of our ideas to their progress and development of their co-op. Some of the students maintaining a position and membership with the food co-op as well.
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Roles on the Team: Graphic Designer, Researcher,
Through collaborating with our team, I designed 3 proofs for potential logo concepts with pushing the logo on the right, the purple-haired "Dionysus" type figure. Expressing a brand of fun and whimsy, extending the idea of a food co-op for everyone. A place built by the community and shared by the community should be a positive experience and bring joy to your day in some way, even through visuals or colors seen throughout the storefront - since most of us are on a set mission when at the grocery store, making the setting inviting and visually entertaining can make a consistent chore a little less straining.
